White Americans Shift toward Conservative Policies When Confronted with a ‘Majority-Minority’

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9 February 2016


“Take our country back!”

I suppose that I’m not alone in a fascination by that utterance. It continues to pop up these days, and leaves me rhetorically asking myself “take our country back from whom, and give it to whom?”

You see, lacking empirical evidence I’ve relied on a hunch that this expression – along with its next of kin, “Make our country great again” – are merely code words employed cynically to stoke the fears of those feeling overwhelmed by demographic shifts occurring in their schools, neighborhoods, workplaces…and their White House! Although the saying goes, “the proof is in the pudding,” my pudding, or suspicion, always seemed to lack the proof.

And then came Jenifer Richeson, wife of my cousin who is currently Vice President of Student Affairs at Yale University.

When white Americans read reports that minorities will soon make up a majority of the U.S. population, their politics begin to lean right, according to research discussed recently during a conference hosted by the American Association for the Advancement of Science. In her topical lecture, Northwestern University social psychologist Jennifer Richeson discussed her studies showing that census reports about a “majority-minority” America — expected sometime around the mid-2040s — increase racial bias and politically conservative thinking among white Americans.

In a series of experiments, Richeson and her colleagues tested whether news about the coming majority-minority affects racial attitudes and policy positions. Some people in the tests read census reports on the rising percentage of U.S. minorities, while others read reports about the same demographic change in other countries, or demographic reports without any reference to race.

Richeson said that white Americans who read about the U.S. racial shifts “showed greater evidence of racial bias toward these groups, negative emotions toward these groups, both toward Latinos and toward blacks,” compared to those who read about race-neutral or international demographics. Follow-up studies showed that white Americans who read about the U.S. demographic shift were also more likely than the others in the studies to agree with conservative policy positions on issues such as housing, immigration, and affirmative action.

“It’s something about being informed about this majority-minority racial shift that’s threatening,” said Richeson, “that leads to the endorsement of greater conservative policy positions and of course political ideology.” The findings also add a wrinkle to the conventional political wisdom that Democrats will benefit at the expense of Republicans as the racial minority population grows in the United States, Richeson said.

Under the circumstances described in her studies, a larger percentage of white voters might begin to lean more Republican, if they are “primed” with information that their majority status will disappear. “Interestingly, some of the Republicans seem to be deploying this strategy right now,” Richeson said, with a nod to a slide she showed of Republican presidential candidate Donald Trump. “Knowingly or not, they’re playing on it.”

The effects of learning about the demographic shift aren’t confined to white Americans, Richeson noted. In some of her other studies, the census materials given to participants emphasized an expected rise in Latino populations in the U.S. These materials caused black and Asian-American participants in the study to adopt more conservative policy stances as well, although both groups started from a more liberal viewpoint than the white Americans in the studies. Latino participants, however, became more politically liberal in their thinking after reading the census reports.

Richeson, a 2006 Macarthur Foundation Fellow and recent Guggenheim recipient, said “the naïve expectation that increased racial diversity in the United States will result in greater tolerance is premature.”

“If anything,” she added, “it’s likely to be associated with increased erosion of progressive race-related social policies.


  1. What aspects of Jennifer’s research surprised you the most? The least?
  2. What are some of the dangers, the unintended consequences, of having a significant segment of the population feeling backed into a corner and worried about losing what was once “theirs?”
  3. What are some effective ways to create safe spaces in private, public and educational settings for those feeling overwhelmed and threatened to unload in a healthy and productive manner?
  4. How does an organization recognize and interrupt the signs and evidence of “circling the wagon” to protect their privilege from a perceived surge of “those people?”
  5. How can we help those who represent some aspect of the “surging minority,” develop and maintain productive relationships with those feeling threatened?


© Terry Howard is an award-winning writer, story-teller, blogger, trainer and senior associate with Diversity Wealth. He also is a contributing writer with the Chattanooga News Chronicle, New York-based Catalyst, the American Diversity Report and a member of the Cross-Cultural Academy. He can be reached at terry@diversitywealth.com or wwhoward3@gmail.com Feel free to visit his website at http://mystoriesonlineblog.com

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2 comments on “White Americans Shift toward Conservative Policies When Confronted with a ‘Majority-Minority’”

  1. RJ Hall says:

    What if we entertained another interpretation of the data or than a simplistic one? To wit, what percentage of blacks are estimated to be liberal or Democrat-leaning? (Answer: a very high percentage.) The same answer applies for Latino voters. Our debt is going through the roof, our borders are open, new taxes are being contemplated in order to combat climate change, the Middle East is a hotbed of exported terror. etc. Something is terribly wrong, and it manifests itself in financial uncertainty; so moving in the opposite direction of the current course is a natural reaction, e.g., “taking the country back”. If growing minorities are going to vote for more of what we have today, the urgency to move in the opposite direction is magnified. The forecast of a population explosion of “progressives” would elicit the same response. Political philosophy trumps race, but they are not unrelated, since one side is hell-bent on fanning the flames of racism and “victim-hood” to ensure that they never die out.

  2. It’s laborious to seek out educated domkisleyt individuals on this subject, but you sound like you recognize what you’re speaking about! Thanks

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